Privacy policy

Last Updated: February 27, 2026

This Privacy Policy describes how Skye LA ("we," "our," or "us") collects, uses, and discloses your personal information when you visit, use, or make a purchase from https://skye-la.com/ (the “Site”) or otherwise communicate with us (collectively, the “Services”).

For the purposes of applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR), FASHION ATTIRE LTD is the data controller of your personal information.

1. Personal Information We Collect

We collect and process the following categories of personal information:

  • Identity & Contact Information: Name, billing address, shipping address, email address, and phone number.
  • Financial Information: Payment card details and transaction data (processed securely by third-party payment gateways like Shopify Payments; we do not store your full card details).
  • Profile & Order Information: Login credentials, purchase history, saved items, and preferences.
  • Technical & Usage Data: IP address, browser type, device identifiers, time zone setting, and information about how you navigate and interact with our Site (collected via cookies).
  • Communications: Any correspondence you send to our customer support team.

2. How We Use Your Information (and Lawful Basis)

Under the UK GDPR, we must have a valid legal basis to process your data. We use your information for the following purposes:

  • To perform our contract with you: Processing and fulfilling your orders, managing payments, arranging shipping, and providing order confirmations.
  • For our legitimate interests: Improving our Services, detecting and preventing fraud, analyzing website traffic, and providing customer support.
  • With your consent: Sending marketing communications and promotional emails (you can withdraw this consent at any time).
  • To comply with legal obligations: Maintaining appropriate business records and paying taxes.

3. Sharing of Personal Information

We do not sell your personal data for monetary compensation. We only share it with trusted third parties to help us provide our Services, including:

  • Service Providers: Such as Shopify (our e-commerce platform), payment processors, and fulfillment/shipping partners.
  • Marketing Partners: Tools and platforms that help us advertise our products. Note: Under certain US state laws, sharing data for targeted advertising may be considered a "sale" or "sharing" of data.
  • Legal & Regulatory Authorities: If required by law, court order, or to protect our legal rights.

4. Cookies and Tracking Technologies

We use cookies to power our website, remember your cart, and analyze our traffic. When you visit our Site, you will be prompted to accept or manage your cookie preferences. You can also disable cookies through your browser settings, though this may impact site functionality.

5. Your US Privacy Rights (CCPA/CPRA)

If you are a resident of certain US states (including California, Colorado, Virginia, Connecticut, and Utah), you have specific rights regarding your personal information, including the right to:

  • Request access to the personal information we collect about you.
  • Request deletion of your personal information.
  • Request correction of inaccurate personal information.
  • Opt out of the "sale" or "sharing" of personal information for targeted advertising.
  • Not be discriminated against for exercising your privacy rights.

How to Opt-Out: To exercise your right to opt-out of the sharing of your data for targeted advertising, please click the "Do Not Sell or Share My Personal Information" link located in the footer of our website. For all other privacy requests, please contact us at support@skye-la.com.

6. Your UK/EU Data Protection Rights

Under the UK GDPR, you have the following rights regarding your personal data:

  • Right of Access: Request a copy of the personal data we hold about you.
  • Right to Rectification: Request that we correct inaccurate or incomplete data.
  • Right to Erasure ("Right to be Forgotten"): Request that we delete your personal data (subject to legal exceptions).
  • Right to Restrict Processing: Request that we suspend the processing of your data.
  • Right to Data Portability: Request the transfer of your data to you or a third party.
  • Right to Object: Object to our processing of your data, particularly for direct marketing.

7. Children's Privacy

Our Services are not intended for individuals under the age of 13. We do not knowingly collect personal information from children in compliance with the Children's Online Privacy Protection Act (COPPA). If you believe a child has provided us with personal information, please contact us so we can delete it.

8. Data Retention & International Transfers

We will only retain your personal data for as long as reasonably necessary to fulfill the purposes we collected it for (typically up to 6 years for UK tax purposes). Because our store is hosted on Shopify, your data may be transferred outside the UK (e.g., to the United States or Canada). We ensure legally approved transfer mechanisms, such as Standard Contractual Clauses, are in place to protect your data.

9. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The updated version will be posted on this page.

10. Contact Us & Complaints

If you have questions, concerns, or wish to exercise your privacy rights, please contact us:

Skye LA

Registered Address:
71–75 Shelton Street
Covent Garden
London WC2H 9JQ
United Kingdom


Email: support@skye-la.com

Customer Service Hours:
Monday – Friday: 9:00 AM – 5:00 PM (GMT)

Note: Our dedicated support team also operates during North American business hours (MST) to ensure a prompt response for our US customers. We typically respond to all inquiries within 24 hours.